Reading Analytics

The analytics section provides insights into platform performance, user behavior, and campaign success. This guide helps you understand and use this data effectively.

Analytics Dashboard

Overview Metrics

The top-level view shows:

Time Period Selection

View data for different periods:

• Today
• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Campaign Analytics

Campaign Performance

For each campaign, view:

• Total raised - Current amount
• Donor count - Number of unique donors
• Goal progress - Percentage complete
• Daily trend - Donation velocity

Campaign Funnel

flowchart TB
    A[Campaign Views] --> B[Donation Page Views]
    B --> C[Checkout Started]
    C --> D[Donation Completed]

Track where users drop off:

1. View → Click "Donate"
2. Donation page → Enter amount
3. Checkout → Complete payment

Top Performing Campaigns

See which campaigns are:

• Raising the most
• Growing fastest
• Have best conversion
• Most shared

User Analytics

User Activity

Track user engagement:

• Sign-ups over time
• Active users (DAU/MAU)
• Retention rates
• Feature usage

User Segments

Understand different user types:

• New users (under 30 days)
• Regular donors
• Campaign creators
• Marketplace participants

Marketplace Analytics

Transaction Metrics

• Items listed per day
• Successful sales
• Average order value
• Dispute rate

Category Performance

See which categories:

• Have most listings
• Sell best
• Generate most for campaigns

Generating Reports

Standard Reports

Pre-built reports available:

• Weekly summary
• Monthly performance
• Campaign creator report
• Financial summary

Custom Reports

Create custom reports:

1. Go to Analytics > Custom Reports
2. Select metrics to include
3. Choose time period
4. Add filters
5. Generate and export

Export Options

Export data as:

• CSV (spreadsheets)
• PDF (presentations)
• JSON (integrations)

Key Performance Indicators (KPIs)

What We Track

Red Flags

Watch for:

• Sudden donation drops
• Spike in refund requests
• Increase in flagged content
• Support ticket surges