Platform FeaturesCampaigns
Creating a Campaign
Step-by-step guide to creating a fundraising campaign on OpenGiving.
Creating a Campaign
This guide walks through the process of creating a new fundraising campaign on OpenGiving.
Before You Start
Make sure you have:
- A verified account
- A clear description of your cause
- Photos or images to share
- A realistic funding goal
Step-by-Step Guide
1. Start a New Campaign
- Log into your OpenGiving account
- Click "Create Campaign" in the navigation
- Select the campaign type (Personal or Organization)
2. Basic Information
Fill in the essential details:
| Field | Description | Tips |
|---|---|---|
| Title | Name of your campaign | Keep it short and memorable |
| Category | Type of cause | Helps with discoverability |
| Goal Amount | Target to raise | Be realistic but ambitious |
| End Date | When campaign ends | Optional - can be ongoing |
3. Tell Your Story
The story is the most important part of your campaign:
Pro Tip: Campaigns with compelling stories raise 3x more on average.
- Be specific about what the funds will be used for
- Be personal - share why this matters to you
- Be honest - transparency builds trust
- Include photos - visual content increases engagement
4. Add Media
Upload supporting content:
- Cover image - The main photo shown on your campaign
- Gallery photos - Additional images telling your story
- Video (optional) - Personal videos can be very effective
5. Review and Submit
Before submitting:
- Proofread all content
- Check that images display correctly
- Verify the goal amount is correct
- Review the category selection
6. Verification Process
After submission:
- Your campaign enters the review queue
- Our team reviews within 24-48 hours
- You'll receive an email with the decision
- If approved, your campaign goes live immediately
Common Rejection Reasons
Campaigns may be returned for:
- Missing or unclear information
- Inappropriate content
- Unverifiable claims
- Policy violations
If rejected, you can make changes and resubmit.
Next Steps
Once your campaign is live, learn about Managing Your Campaign.