OpenGivingDocs
Platform FeaturesCampaigns

Creating a Campaign

Step-by-step guide to creating a fundraising campaign on OpenGiving.

Creating a Campaign

This guide walks through the process of creating a new fundraising campaign on OpenGiving.

Before You Start

Make sure you have:

  • A verified account
  • A clear description of your cause
  • Photos or images to share
  • A realistic funding goal

Step-by-Step Guide

1. Start a New Campaign

  1. Log into your OpenGiving account
  2. Click "Create Campaign" in the navigation
  3. Select the campaign type (Personal or Organization)

2. Basic Information

Fill in the essential details:

FieldDescriptionTips
TitleName of your campaignKeep it short and memorable
CategoryType of causeHelps with discoverability
Goal AmountTarget to raiseBe realistic but ambitious
End DateWhen campaign endsOptional - can be ongoing

3. Tell Your Story

The story is the most important part of your campaign:

Pro Tip: Campaigns with compelling stories raise 3x more on average.

  • Be specific about what the funds will be used for
  • Be personal - share why this matters to you
  • Be honest - transparency builds trust
  • Include photos - visual content increases engagement

4. Add Media

Upload supporting content:

  • Cover image - The main photo shown on your campaign
  • Gallery photos - Additional images telling your story
  • Video (optional) - Personal videos can be very effective

5. Review and Submit

Before submitting:

  • Proofread all content
  • Check that images display correctly
  • Verify the goal amount is correct
  • Review the category selection

6. Verification Process

After submission:

  1. Your campaign enters the review queue
  2. Our team reviews within 24-48 hours
  3. You'll receive an email with the decision
  4. If approved, your campaign goes live immediately

Common Rejection Reasons

Campaigns may be returned for:

  • Missing or unclear information
  • Inappropriate content
  • Unverifiable claims
  • Policy violations

If rejected, you can make changes and resubmit.

Next Steps

Once your campaign is live, learn about Managing Your Campaign.

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